This shiny hair treatment is Vogue — and Audrey Hepburn — approved
Few beauty products, no matter how popular, truly stand the test of time. When they do, you can be sure they’re good. A shiny-haired whisper in a jar, Philip Kingsley’s rubber band is an unbeatable product that treats every hair texture, helping to smooth, nourish, hydrate and fortify, while imparting a brilliant shine.
Always looking for a luxurious shine, I tried every hair product in the book. But I keep coming back to Elasticizer again and again, because it’s simply unbeatable. A pre-shampoo treatment that penetrates every strand, it boosts hair’s elasticity (or stretchiness and resilience), making it healthier, silkier and infinitely more manageable every day.
It works through a clever combination of ingredients. The star of the show is elastin (hydrolyzed), which is already in the building blocks of our hair, allowing it to stretch without breaking. When applied topically to the hair (using a rubber band), it keeps the hair in fantastic, strong condition, and the added combination of castor, olive oil and glycerin locks in moisture.
The formula – which hasn’t changed since 1982 – actually has a rather interesting history. It was originally created for Audrey Hepburn, who went to Philip Kingsley (a trichologist) for a moisturizing treatment that would rectify her damaged, dry hair – a result of extensive filming. His stipulation? That it wouldn’t weigh her fine hair down, like many of the heavy cream conditioners she’d tried.
Kingsley got to work and created the first creation in his laboratory in the East End of London. Hepburn adored her, called her “miraculous” and ordered many pots in bulk from her home in Switzerland – the couple also became close friends. It wasn’t until a few years later that Kingsley launched the product to the public at Saks Fifth Avenue in New York.
These days, a jar of Elasticizer is sold every 60 seconds around the world. I use it once every two weeks and notice a huge difference; it’s great for smoothing frizz and boosting shine, but it also helps improve the look and feel of silky hair. Friends with curls, from waves to tighter 4C curls, also testify to its shine to nourish and hydrate, and create the perfect amount of bounce. All you have to do is apply to damp hair, leave on for 20 minutes, then wash out.
Let Elasticizer help you achieve a hair miracle this Christmas – Audrey herself would approve.