The products featured in this Mail Best article are independently selected by our business editors. If you make a purchase using links on this page, we may earn an affiliate commission.
Whether it’s tinting our eyebrows, removing unwanted hair, or giving ourselves a manicure, we’re pretty familiar with home beauty procedures.
However, when it comes to giving your hair salon some salon-worthy manageability, nothing beats an in-salon keratin treatment. Until now.
Enter the Owow smoothing hair treatment. The newly launched beauty brand is generating a ton of hype with its bold claims that it delivers instantly silky, smooth, salon-quality results that can last up to three months, all after just one treatment.
With countless five-star reviews and sale status, the £39.90 beauty treatment is taking the beauty world by storm for good reason.
The £39.90 Owow beauty treatment promises to deliver silky smooth results that last three months – and reviewers have been seriously impressed with the results
Something of a hair care revolution, Wow is an at-home straightening treatment that promises to give you super silky locks for up to three months.
It’s essentially an at-home alternative to salon keratin treatments, but without the chemicals, the price, or the time spent sitting in the chair.
The powerfull trio of products includes sulfate-free shampoo, sulfate-free conditioner, and smoothing treatment to help deliver a shiny, smooth “straight out of the salon” look in an accessible at-home format.
Usually performed in the salon, keratin is a semi-permanent hair treatment used to smooth the hair cuticle. If you struggle with frizz or have trouble managing your hair texture, this treatment is ideal as it smoothes curls and creases for a super soft, straight and shiny finish.
While this all sounds great, many in-salon keratin treatments can include a high amount of formaldehyde which can pose health risks and cause scalp irritation (and could be why your eyes may burn or tear afterward). the treatment).
Georgiana Grudinschi, Founder of Owow, developed Owow to allow women to straighten their hair at home without needing to visit the salon or use harsh chemicals.
This motivated Georgiana Grudinschi, founder of Wow to develop his own at-home formula, one that would deliver the same salon-worthy results minus the harsh chemicals. It is also cruelty-free and vegan.
And the results are quite amazing.
While the claims may seem big and bold, according to thousands of shoppers, the results more than live up to the hype, with hordes of happy customers sharing their before and after photos on social media.
“This product is absolutely phenomenal,” wrote one impressed buyer. “I was blown away by how manageable my hair was”.
Shoppers shared their impressive before and after photos on social media, revealing how the Owow treatment left them with smooth, shiny locks
Owow repairs and hydrates hair cuticles for incredibly smooth, shiny hair that will last up to three months
Another agreed, adding, “I swear by this product, it really made me fall in love with my hair, which is usually so fluffy and curly and usually bounces back after being straightened. I can’t talk about it any higher.
A third raved: ‘Now I know why it’s called Owow. It’s oh wow. My hair is so smooth and silky. It’s really worth it. Five stars. No more keratin treatments at hairdressers that cost me hundreds of euros.
To achieve these results, you must first soak dry hair with the the treatment and leave it on for 30-60 minutes before washing and blow-drying it. Then simply straighten your hair to seal in the treatment. And that’s all! To maintain your stunning hair, repeat the treatment after two months.