Overnight Hair Treatment Products Market to Grow at

Night hair treatment products market

The night hair treatment products market will grow at a constant rate of 5.3% CAGR during the years 2022-2032.

The demand for overnight hair treatment products is increasing at an unprecedented rate due to the availability of numerous hair care products including sleeping masks, serum, oil, etc.

Today, consumers are increasingly concerned about their image, which includes the use of hair care products. The growing popularity of hairstyles and the desire to have healthy and attractive hair has increased the demand for hair care products, which has drawn the attention of customers to products for overnight hair treatments, including hair masks and water-based hair gels.

Nighttime Hair Treatment Products Market: Overview

Overnight hair treatment products are the hair repair products often referred to as hair masks, water-based gels that have properties to soften, soothe and condition the hair. The main purpose of using overnight hair treatment products is to infuse the hair shaft with moisture and lustrous shine to the hair. It also reduces hair breakage.

These properties of night hair treatment products make them popular and demanding among consumers. Nowadays, consumers around the world are more conscious about their appearance, including hair care products.

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The growing hairstyling trend and the desire for beautiful hair has boosted the demand for hair care products, which has drawn consumers’ attention to overnight hair treatment products such as hair masks, hair gels water, etc. Being attractive is the trend everyone is following, especially women. Increasingly beauty-conscious consumers therefore prefer to use overnight hair treatment products to repair the condition of their hair. However, the growth of counterfeit products is hampering the growth of the night hair treatment products market.

Changing lifestyle and beauty consciousness are the factors driving the market towards more innovative products such as Protective Hair Serum, Night Hair Relief Anti-Aging Hair Treatment from various manufacturers. Manufacturers in this segment face fierce competition due to the high concentration of players in the market. Thus, manufacturers focus on new innovations and new product launches to attract new and retain old customers. Currently, manufacturers offer products without paraben, gluten, mineral oil, etc.

Nighttime Hair Treatment Products Market: Market Dynamics

The use of overnight hair treatment products is not new to the market. Growing consumer interest and market demand have driven manufacturers to come up with new innovative products. The use of natural products is currently trending in the global market, which is why manufacturers are focusing on overnight natural hair treatment products that can repair hair while making it shine. Rapid lifestyle change and growing popularity of hair care products are driving the demand for night hair treatment products, mainly hair mask.

The growing culture of home beauty has put the market for overnight hair treatment products at greater risk. The consumer’s nature of trying new home beauty tips and products has driven manufacturers to come up with innovative and attractive products not only in quality and product properties but also in price. A high concentration of manufacturing has been seen in North America and other developed regions like Europe.

The growing trend in the attractiveness and use of overnight hair treatment products is more pronounced in the United States than in other countries. Asia-Pacific holds a major share of the overnight hair treatment products market owing to the growth of manufacturing in the Asia-Pacific region such as Chinese, Japanese, and Korean companies. Additionally, the demand for paraben-free and natural products is evolving across all geographies and is expected to witness robust growth in the future market.

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Nighttime Hair Treatment Products Market: Regional Outlook

The night hair treatment products market is expected to grow owing to the growing consumer awareness. The growing lifestyle and the desire for beautiful hair are the major factors driving night hair treatment products. Hair masks are the most popular product which is expected to gain a major share of the market value during the forecast. The night hair treatment products market is expected to witness positive growth across all geographies during the forecast period.
North America and Europe are expected to hold a major market share in the nighttime hair treatment products market due to high product awareness, high adoption rate of new products and high concentration of manufacturers in the regions.
East Asia is also expected to hold major value share in the global shiny products market and is also expected to grow at a higher CAGR during forecast (2019-2029) compared to developed regions. Beauty-conscious consumers, large population and the presence of Chinese, Korean and Japanese beauty companies will drive the market for nighttime hair treatment products. India is also expected to hold a major market share among South Asian countries. Latin America and Oceania are expected to hold a major market share in the global night hair treatment products market.

Nighttime Hair Treatment Products Market: Key Players

Some of the major players of night hair treatment products operating in the global night hair treatment products market are L’Oreal Paris, Johnson & Johnson Consumer Inc. (Neutrogea), IGK Hair, Arvazallia, Briogeo, Sachajuan, Anthem USA , and others.

Night Hair Treatment Products Market: Market Segmentation

The night hair treatment products market is segmented into different parts on the basis of product type, price, application, and sales channel.

On the basis of product type, the global nighttime hair treatment products market has been segmented into –

Hair masks
Revitalizing mask
Moisturizing mask
oil mask
Hair serum
Hair gel (water-based)

On the basis of price, the global nighttime hair treatment products market has been segmented into –

Top of the line
Mid-Range/ Economy

On the basis of demographics, the global nighttime hair treatment products market has been segmented into –

Women
Unisex
On the basis of Application, the global nighttime hair treatment products market is segmented into:

Housework
Commercial
Spa & Salon, Hair Treatment Centers
Hotels
Others

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On the basis of sales channel, the global nighttime hair treatment products market has been segmented into –

Direct
Indirect
Hypermarket/Supermarket
Specialty stores
Multi-brand stores
Small independent stores
On line

Report Highlights:

Detailed Parent Market Overview
Changing market dynamics in the industry
In-depth market segmentation
Historical, current and projected market size in terms of volume and value
Recent industry trends and developments

Competitive landscape
Strategies of key players and products offered
Potential and niche segments, promising growth geographies
A neutral perspective on market performance
Essential information for market players to maintain and enhance their presence in the market

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About Future Market Insights (IMF)
Future Market Insights (ESOMAR certified market research organization and member of the Greater New York Chamber of Commerce) provides in-depth insights into the driving factors that increase demand in the market. It reveals opportunities that will drive market growth in various segments on the basis of source, application, sales channel, and end-use over the next 10 years.

This press release was published on openPR.

Melissa R. Brumfield