Olaplex launches the first hair serum: Olaplex N°9
The Olaplex brand has established itself as the go-to brand for fried and damaged hair, as well as those who just want to put a little extra shine on their style.
Starting out as a salon-only brand, the Olaplex treatment has grown to offer a family of products for use at home.
The last few years have seen the brand innovate more than ever; in 2020 they launched their No. 0 Intensive Bond Building Treatment to be used alongside the Hair perfector n°3 and last year the No. 8 hair mask hit stores.
And now it’s time for a long-awaited serum to join the line.
Olaplex No.9 Bond Protector Nourishing Hair Serum costs £26 for a 90ml bottle, and it promises to smooth, protect and improve manageability of hair.
With antioxidant-rich red algae extract and patented Olaplex technology, benefits with continued use include satin shine, style memory, and increased softness, according to the official product page.
So while pollutants create free radicals that break down hair bonds and proteins, leading to tangles, split ends, and unmanageable hair, antioxidants like red algae extract are said to help prevent damage. by free radicals.
Olaplex says this magical ingredient “bonds to wet hair like an invisible shield to lock in pollutants, nourish hair, and deliver powerful antioxidants to the cuticle that neutralize free radicals before they do damage.” Sounds good, huh?
Olaplex No.9 is designed to be used at different points in your styling cycle. Initially, as the first step in your hair care routine, apply a small amount to damp hair working from the ends to the roots. The brand then advises you to also use it daily between washes for extra protection against the elements as it creates a protective seal on the hair follicles.
For a soft, textured look, let the hair dry naturally, but for a neater look, you should blow-dry it and style it, without worrying about the blow-dryer damaging it. Olaplex No.9 can also be applied sparingly to dry hair to tame frizz and add extra shine.
The product has already earned itself a succession of five-star reviews on the Cult Beauty website and it looks like the winning streak is set to continue.
READ MORE: Olaplex officially launches skincare – here’s what we know so far