‘It literally reset my hair’: This is the £9.99 hair serum taking over TikTok | Purchases

A hair care swot and a series ICT Tac scroll? You will then have noticed a product making a regular appearance.

To encounter Pantene Night Beauty Reset Serum (£9.99) the night product that’s EVERYWHERE right now.

The serum – which garnered 240.4 million views on TikTok, no less – initially gained traction after a few #ads and collaborations, but the obsession quickly transcended them and gained momentum.

The results speak for themselves – a pump combed through hair and left overnight equals softer, smoother lengths in the morning according to TikTok users. Are tangles your pet peeve? TikTok may have found an economical solution for you. Watch the miracle serum in action below:

Watch: TikTok Users Review Pantene’s New Overnight Hair Serum

The serum is designed to be applied to wet or dry hair and the formula works hard. Ingredients like Pro-Vitamin B5 and Biotin strengthen and hydrate individual strands, for softer hair in the morning. You will also find the stellar hydrator hyaluronic acid in the mix, an important ingredient in skin care and each molecule of which can hold up to a thousand times its weight in hydration.

The serum has a milky texture and feels relatively light once applied. Usually £19.99 you can buy it on Boots.com now for £9.99.

Shop: Pantene’s New Overnight Beauty Reset Hair Serum

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Main image credits: TikTok: @rikkisandhu, @jodimalins, @edenharvzoffical

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