I Tried Jennifer Garner Approved Virtue Hair Serum

When it comes to hair, I’m a firm believer in doing what you want, when you want. For example, a few months ago I decided to launder mine just before a trip to Arizona filled with swimming in chlorinated pools, hiking in arid deserts and many heat styling for the evenings. And while my new golden curls made the adventure even more exciting, the split ends that seemingly popped up the moment I landed in New York almost made me regret the decision – almost.

After trying Olaplex 0 to 8 and every other bond builder I could get my hands on, I was still about to shave my head. My parched strands weren’t coming back, and in fact were accumulating more damage every day. Finally, after weeks of struggle and wasted dollars, the hair gods gave me a sign in the form of a shoutout from none other than Jennifer Garner. In the 30 second instagram video published in November, Jen discusses the Virtue Labs Perfect Ending Split End Serum (Buy it, $42, ulta.com and sephora.com) with her stylist, Adir Abergel, adding the caption, “Yes, this has changed my hair more than anything else, ever.”

Co-founder of Virtue, Abergel explains that the serum’s star ingredient, Alpha Keratin 60ku, “repairs the hair, gives it a beautiful shine and provides it with perfect hydration”. Most of the structure of human hair is made up of keratin, and depending on the brand, what sets this patented formula apart is that “our body recognizes it as our own” and allows it to fill in cracks and broken spots in individual hair. Plus, in addition to these hard-working proteins, the serum also contains nutrient-rich pea protein and baobab to promote a silky smooth texture.

If you’re like me and are completely done with products that don’t deliver what they promise, it all sounds too good to be true, which is why I put this bottle to the test. When Virtue offered to send me a sample, I read the instructions ahead of time, so I was good to go when the package arrived. After washing my hair and letting it dry, I shook my new bottle of Perfect Ending Serum for split ends vigorously to “activate” it, as Abergel explained. Then I put two to three drops in my palm and worked them into my hair from mid-shaft to ends (if you have thick hair, I recommend using more). For the rest of the day, my hair did I feel more hydrated, plumper, and less like the haystack I’ve grown accustomed to. (BTW: Virtue’s 6-in-1 styler is also a Garner favorite.)

After a full month of bi-weekly use, there are only a few drops left in the container, and my hair is honestly smoother and healthier than ever. Even before bleaching my entire head, I had split ends and tangles which have now been replaced by silky highlights and still beautiful hair. Eventually I let my hair go back to brown, but if I ever feel the urge to go blonde again, I’ll do it in an instant – especially now that I’m ready with the Virtue Labs Perfect Ending Split End Serum.

Melissa R. Brumfield