Hair Botox is the trendy hair treatment that promises frizz-free shine

Attention lovers of silky locks: hair botox is the latest TikTok trend to go mainstream. A quick search reveals that the hashtag #hairbotox is currently generating 17.7 million views on the platform, but that’s not what you think. In fact, hair botox has nothing to do with botox for your face, which is a type of neurotoxin that relaxes muscles and prevents fine lines. It’s not actually about injecting anything. Basically, you can consider hair botox to be the ultimate anti-aging hair treatment that is more effective and deeply conditioning than even your favorite home mask.

The whole process is a lot like coloring your hair. After washing and cleaning the hair, a stylist paints over the product (a blue-colored goop that looks like hair dye), wraps it in plastic for a blow-dry session, before finally blowing it out to reveal ridiculously streaky streaks. bright.

New York-based celebrity colorist Jeremy Tardo explains that the unique formula is packed with peptides, vitamin B5, vitamin E, antioxidants and collagen that help reinvigorate damaged hair. “This combination simultaneously helps plump up the empty parts of your hair strand while smoothing out frizz,” he told TZR.

But before you start comparing it to a keratin treatment, know that they are not the same thing. “Some keratin treatments contain formaldehyde [which can cause skin irritation, allergies and dry out your hair]but the botox treatment is as natural as it gets,” says a Los Angeles-based hairstylist Glenn Ellisspecializing in smoothing treatments.

Simply put: “Keratin is a chemical treatment that changes the texture of the hair whereas hair botox does not change the texture permanently; rather, it is a reconstructive hair treatment that helps [with] healthy hair growth and protection against damage,” says the hairstylist Sasha Raswho offers this exact treatment to Jean-Henri Lounge in Malibu. Keratin treatments also last longer because hair botox is more of a surface product. And while it’s gentler than keratin, hair botox isn’t something you should be doing yourself — it’s a professional-grade product.

While “botox hair treatments are great for damaged or frizzy hair, they work well on all hair types,” Tardo confirms. For reference, Toronto stylist and TikToker @elzakalia has an entire account dedicated to the mesmerizing hair trend. A video, titled “SMOOTHING BOTOX CHECK! ”, has more than 4 million views. In the clip, you will see a very clear transformation from start to finish. “I did a smoothing botox to reduce frizz, add shine and give her soft hair texture,” the caption reads.

If you want to try in-salon service for yourself, expect to spend between $200 and $450 each time, depending on the salon and stylist. “Hair botox treatments last about two to four months [and can vary] depending on your home care and hair texture,” Ras says. As with all treatments, consult your stylist and return to freshen up when you feel your hair beginning to lose its effect.

Melissa R. Brumfield