Gorilla Glue as hairspray? “Bad, bad, bad idea”

Social media users have been captivated by the plight of a woman named Tessica Brown, her decision to use Gorilla Glue instead of hairspray and a heartbreaking month-long quest to undo a seemingly permanent hairstyle.

It all started when Ms. Brown ran out of her usual hairspray, Got2b Glued. In a pinch, she opted to use a different product she had on hand to finish her hair: Gorilla Spray Adhesive, made by Gorilla Glue.

“Bad, bad, bad idea,” she said in a TikTok post last week. who warned others not to make the same mistake.

After more than 15 washes, various treatments and a trip to the emergency room, her hair still hadn’t moved.

“My hair has been like this for about a month now – it’s not by choice,” she said in the video.

Ms Brown’s hair misadventure intrigued netizens who got invested in her plight and rooted for her virtually, leaving messages of encouragement and ideas in the comment sections of her posts.

Her original video has been viewed nearly 16 million times on TikTok and nearly two million times on Instagram, and has been widely shared on other social platforms.

The situation sparked cringes and sympathy for Mrs Brown, who became known as the Gorilla Glue Girl, as the days passed and various remedies did not help.

“You need to keep us updated 😂😂😂😂 I’m too invested now. I’m going on a trip with you😩,” one user commented under her Instagram post.

Ms Brown took her followers with her through several attempts to “get rid of that ponytail forever”, as she described on Instagram.

In a second video, Ms Brown demonstrated an attempted wash: she filled her palm with a generous amount of shampoo, applied it to her head and rubbed it furiously. She wiped away the suds, which didn’t seem to have penetrated the layer of glue, and seemed to be close to tears.

She later posted on Instagram that a combination of tea tree oil and coconut oil she left on her head overnight was an “epic fail.”

“That’s the life I’m living right now,” she said in the video. “That’s the life I guess I’m going to have to live.”

Ms Brown did not respond to interview requests on Sunday.

Some users have suggested natural remedies, many of which involve apple cider vinegar or various rubbing alcohol or acetone concoctions. A woman who identified herself as a licensed stylist suggested applying glycerin to her hair, letting it sit for about 30 minutes, then massaging it in to loosen the glue.

“We are truly sorry to learn of the unfortunate incident Miss Brown experienced using our spray adhesive on her hair,” Gorilla Glue said in a statement on Sunday. He called what happened a “unique situation” as the product was not intended for use “in or on the hair” as it is considered permanent.

“We are happy to see in her recent video that Miss Brown has received medical treatment at her local medical facility and we wish her the best,” he said.

On Saturday, Ms Brown posted a video from St. Bernard Parish Hospital in Chalmette, Louisiana, and shared a photo of herself in a hospital bed.

A later video showed another woman, a TikTok user named Juanita Brown, applying acetone and sterile water to Ms Brown’s head. It was unclear if the treatment was working.

Skin and hair experts have weighed in on TikTok and other social media platforms with suggestions.

Tierra Milton, the owner of She and Her Hair Studio in Staten Island, said if someone in Ms Brown’s predicament walked into her salon, she would likely recommend that they shave their head.

“I wouldn’t even try to get it back because we’re talking about an industrial product that’s used for purposes other than hair,” Ms Milton said. “Women of all walks of life, from all walks of life, should seek professional help when it comes to hair care.”

She noted that Gorilla Glue is not sold in beauty supply stores.

Dr. Dustin Portela, a dermatologist, suggested starting with acetone to break down the glue, or using Goo Gone, a product that helps remove bandages and adhesives. Coconut oil, sunflower oil or petroleum jelly warmed in hot water could also work, he said, but added that the solutions should be tested on a small area first.

“Obviously, Gorilla Glue is designed — and any super glue — not to wash off easily with soap and water,” he said. “They formulate the product with bonds to withstand the most common types of stuff, so I knew she was going to have an incredibly tough time.”

Adhesives like Gorilla Glue are not intended for use on the skin, Dr. Portela said.

They can be irritating and cause skin rashes like contact dermatitis. If all else fails, he says, going to a salon to get a head shave might be the best course of action.

“I think anyone would have a lot of anxiety if they were in that situation,” he said. “Now more than ever, we just need to have compassion for people and try to help them. And she deserves all the help she can get right now because it’s a really unfortunate situation. .

Melissa R. Brumfield