From K-Pop-inspired shoes to anti-frizz hair serum, you won’t want to miss these 10 new launches for August 2022

The gloomy weather and gray clouds bring their share of monsoon worries. Fortunately, there is a solution for each of them. From working out at home that you’d like more suited to your workout to mascara that won’t smudge your face in a flow of black, August launches in the lifestyle space have plenty to offer. In fact, we think these are sure to brighten up your gloomy monsoon days. Take a look at our list of lifestyle novelties launching in August 2022 that you won’t be able to live without.

Lifestyle launches for August 2022: skincare, haircare, shoes, books, and more.

From a mask that will relieve your cracked and chapped lips to sliders that can withstand water and look great, we’ve got all the information you need right here. We have selected only the best launches of the month so that you can choose from them.

A non-greasy day cream to keep your skin supple

Want healthy, supple skin without compromising on how it feels when you apply it? The Kama Ayurveda Eladi Light Moisturizing Cream will be the one for you. Its ingredient list includes green cardamom, costus, beetroot, and vitamin E as heroes. Not only does it leave the skin feeling soft, but it helps firm its texture, lock in moisture and relieve dryness. All this, without the skin looking oily and feeling weighed down.


Buy it here

A lip mask that works on your wrinkles while you sleep


If you find yourself with dry, chapped lips even when it’s not winter, you need more than just lip balm to get the job done. Quench Mon Cherry Nourishing Lip Sleeping Mask goes on in a thick, gooey layer and repairs your cracks and dryness all night long. With cherry blossom, grapefruit and pearl in its formula, you wake up to much softer, smoother lips in the morning.

Rs 359, was Rs 399

Buy it here

A book on good communication for every situation


Thoughts don’t always translate into the right words that come out of the mouth. To break through this barrier and have a positive impact on your life, you need a communication toolkit that you can use every day. Don’t Shut Up by Prakhar Gupta and Mudit Yadav is your answer. The two wordsmiths come together to tell stories that will make us laugh, think and teach us the simple art of communication. Including real life situations and how you can approach them with your new communication skills, you’ll want to get your hands on this book and keep it handy.


Buy it here

Diipa Khosla’s serums for healthy skin all day and night


Blending the ideals of Ayurveda with chemistry, inde wild by Diipa Khosla has taken the international beauty world by storm and now, India too. AM Sunrise Glow Serum is designed for daytime use and promises to brighten and smooth the look with 15% pure vitamins C and E, ferulic acid, niacinamide and hyaluronic acid. PM Sunset Restore Serum is the first-ever Ayurvedic skin solution that contains bakuchiol and helps restore skin texture, firmness and hydration while stimulating collagen production.

Rs 1,970 each

Buy it here

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A mascara that gives your lashes crazy length while being waterproof


There’s no one in the makeup sphere who hasn’t heard of Maybelline New York’s Lash Sensational Sky High Waterproof Mascara. Its waterproof formula gives lashes an impressive degree of length and volume with a unique Flex Tower mascara brush that bends and tilts to give your lashes a luscious look.


Buy it here

A collection of shoes and bags inspired by K-Pop by Itzy


K-pop fans can now accessorize with Korea’s iconic styles. Charles & Keith are launching their Fall Winter 2022 collection in collaboration with K-pop girl group Itzy and the pieces are truly out of this world. Footwear includes a variety of boots, pumps and loafers in patent leather, shearling finishes and more. Shiny bags come in unique cubes and oversized oval silhouettes in basic shades of black and white with pops of color in between. Think Matrix-inspired and futuristic fashion for this line, but with a softer bubble look.

Buy it here

An anti-blemish cleanser and barrier-enhancing cream for your skin


Banish blemishes with Bioderma’s Sébium Active Foaming Gel, which contains glycolic and salicylic acid. It purifies the face and unclogs pores while respecting the skin’s ecosystem and regulating the skin’s natural sebum production mechanism. For sensitive skin, turn to Sensibio Defensive Rich Cream. The active soothing cream prevents skin reactions, oxidative stress and changes in the barrier function by external irritants while keeping it hydrated.

Rs 1,799 and Rs 825 respectively

Buy it here

An exercise mat designed for HIIT workouts


If the last high-intensity interval training you did nearly caused you to slip because you used the wrong mat, replace it with the TEGO Zone Mat. It has a natural rubber base to support intensity and a premium TPE upper for a soft, grippy feel. Basically, it is designed exactly for those who lean towards HIIT exercises and calisthenics movements. Its compact design also provides more room to dig in your heels and land easily through fast workouts.

3,499 rupees

Buy it here

An anti-frizz serum and a moisturizing shampoo for your hair


Monsoons are the time when all possible hair problems surface; from dryness to frizz. Juicy Chemistry has launched Frizz Perfect Hair Daily Moisturizing Shampoo and Serum just in time. The shampoo has a cream formula based on rice water and oat milk that strengthens the hair follicle, smoothes frizz and nourishes the scalp. The serum, made with jojoba oil and oat kernel oil, is lightweight and absorbs quickly. It helps fight frizz and prevent split ends so hair feels smooth and silky.

Rs 599 and Rs 699 respectively

Buy it here

Bright and comfortable sandals by Yinka Illori


What could be better than a burst of brilliants to drive away the grays of the monsoon! FitFlop collaborates with London-based multidisciplinary artist and star designer Yinka Ilori to launch a capsule collection that translates Ilori’s signature vibrant style into five of the brand’s most popular shoe designs. In addition to featuring gloriously luminous shades, each FitFlop shoe is also biomechanically designed to complement body structure, joint alignment, and natural movement.

Buy it here

(Also read: From science-backed skincare to stunning smartwatches, these new launches can’t be missed)

Melissa R. Brumfield