Frizzy Hair Treatment Lustful Father Daughter Story

Determined to better control the situation, the father-daughter duo tried countless over-the-counter treatments to no avail. (Clark ruled out keratin straightening treatments for formaldehyde-related safety risks.) Through his extensive research, he concluded that frizz is caused by irregularities in the outer layer of the hair, which allow the moisture in the air (i.e. humidity) to disperse into each strand. , causing it to swell. Clark began experimenting with potential formulas in the kitchen, with his KitchenAid mixer no less. After almost a year of trial and error, they landed on something that worked. “As I was doing my research, I kept coming across statements like, ‘To increase the lubrication in your hair, you should use silk protein,'” Clark said. engineering which means “reducing friction”. “And that’s how Lubricity Handcrafted Hair Therapy was born. Clark is the founder and lead cosmetic chemist for the brand, which counts the Penetrate/Encapsulate treatment as its flagship product.” It’s two steps. You apply the first step on dry hair and wait 15 minutes. You don’t wash it. Then you put in the second step,” Clark explained. “Those two react chemically to your hair and they bind to the keratin protein that occurs naturally in your hair, and it changes the shape of that keratin slightly. The line also includes a shampoo and conditioner, perfect for maintaining the results of the two-step treatment. In case studies, Clark found that because the products are designed to work on hair chemistry, all hair types of hair can benefit from lubrication, including the natural texture of African American hair. It doesn’t flatten your curl pattern – it just improves manageability and adds shine. According to Clark, Lubricity now sells around 1,600 bottles a day on its online store. It’s a commercial success – and Alden adores Clark says, “It changed our morning ritual of having 20 minutes of fighting and crying. Now she wakes up and goes.”

Melissa R. Brumfield