Business is booming for Doctor’s anti-frizz hair treatment

Alden Clark with the Lubricity treatment
Boyce Clark, Ph.D (Source: WAFB)
Boyce Clark, Ph.D (Source: WAFB)

BATON ROUGE, LA (WAFB) – Humidity in Louisiana presents a constant battle for people with frizzy hair.

Alden Clark, 13, says she used to fight a nest of rats on her head every morning before school.

“Every morning we had to brush him and it was… painful,” Clark said.

Her father is a single father and often tried to help her.

“We’ve tried over-the-counter products to no avail,” Boyce Clark, Ph.D. mentioned. “I looked at keratin straightening treatments and wasn’t comfortable with the safety factor because they all use formaldehyde.”

Clark would see the humidity rise and his daughter’s hair grow. He wanted to know why and decided to find a safe way to help her. Clark has a Ph.D. in uranium biogeochemistry and has worked around the world. Two years ago, he decided to pick up some reading for one of his trips.

“I read two books on the anatomy, physiology and morphology of hair and took them to the Arctic Circle. When it’s minus 30 degrees and you’re there, there’s a lot of downtime. So, I taught myself hair.” Clark explained.

He then contacted pharmaceutical and personal care companies. They sent him samples to his “laboratory”, which was actually his kitchen. Clark said he used a KitchenAid mixer to test the formulas. After months of testing various combinations on her daughter’s hair, they’ve had a breakthrough.

“My dad got a lot of phone calls from my principal and my teachers asking, ‘What did you do to his hair?'” Alden Clark said.

His father called his new treatment, “Lubricity.” It earned him an ant of $200,000 in a pitch contest in Baton Rouge in 2016. He’s now out of his kitchen and out of the corporate world.

“We’re in a legit lab space. It’s less of a headache,” Clark joked.

Lubricity Labs, LLC is now housed at LSU Innovation Park, which Clark encourages anyone with a start-up business to visit.

“I came in with an idea, a few bottles of shampoo, and they put a team on me,” Clark said.

Lubricity Labs, LLL now produces 1,600 bottles of product per day with growing online orders across the United States.

“It’s exciting both in the fact that it helps people. When I worked for an American company, you worked on projects that could last for decades and you might never see fruit. Do something now and have customers stop me on the street and say, “I’m using your product. My hair was crazy, I spent two hours every morning doing my hair. Now I spend eight minutes. It changed my life. It’s rewarding,” Clark added.

Since he began operations at LSU’s Innovation Park and aired on our show in February, Dr. Clark reports that sales have increased 16,000% thanks to TV stations across the country picking up his story. . Currently, due to a recent spike in demand, it will take Lubricity Labs approximately 3 weeks to process your order.

“We blew up. The website crashed several times. One day we received 1,600 emails saying ‘I’m trying to place an order and I can’t place’. We literally worked around the clock , approximately 18 hours a day for the last 30 days to produce these orders.” Dr. Clark added in a recent interview.

Yahoo’s beauty editor contacted Dr. Clark and for two days her story was the top trending story on Yahoo’s website. To keep up with demand, Dr. Clark had to hire four additional employees, occupy four additional labs at Innovation Park, and enlist the help of his son and daughter to ship orders.

For Clark, it’s been a rewarding journey that began with his love for his daughter.

You can find more information about the company and prices at http://lubricitylabs.com/.

Copyright 2017 WAFB. All rights reserved.

Melissa R. Brumfield